tv [untitled] April 23, 2011 12:00am-12:30am PDT
patch believe they can make money based on advertising. other local newspapers believe advertising is not enough to support journalism. i am interested in your thoughts on that, brian. and pat, i know that you are looking for 20, 30 times returns. >> what is that? >> i put in $1 million and i get $10 million out. >> we do not know what that is an public radio. [laughter] >> ok, thank you. i would like to ask our guests to keep the questions short and sweet. we have a lot of questions. >> patch is built on ad revenue, but not in the -- it is not just banner ads. it is about serving the community.
there is a business community as well. small business owners who knew to be served, the sorts of at products that benefit them. all of these are good, from non profit, to different models. you mean that variety. i got an e-mail from taxable. i appreciate that. >> you have a question for pat as well? >> i think the business model in the media always changes. the big one that everyone has seen in their lifetime is, when i was a kid, tv was free. across america, it was funded by advertisers. today, the vast majority of americans pay a fee to get television. if the contact mix is right, hard journalism, entertainment,
people will pay. all along the spectrum from the complete the paid to be completely ad-funded, you see it all today. one of the crisis we have now is the old model of classified advertising, paying for hard news journalism on paper has broken the, and is being replaced. that business model change had been a constant for 150 years. there are millions of models that work, and will be, and capital can chase them, as you get a 10x return, as you described. >> we want to get to everyone's questions. >> my name is alex. i have heard two major themes about new media. one, that it has a radical democratic potential, low barrier to entry, but i have also heard repeated again and again, in order for your model to be successful, in order for your web site to be successful,
you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into internet news. still, you hear people say it is coming along. someday it will be good. quality journalism existed on the internet from day one. it was there.
the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision. it is the distribution from free tv to pay tv and the change from the free online destination media to mobile everywhere media and the creation of brands there.
along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling. many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer. when i read long form of journalism, which i write, i print it out. when i mounted an investigation
of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing that up. a great question.
it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from those communities are often not what foundation's one.
foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those organizations, the people who cannot do it themselves? i am sorry to answer your question with a question, but it is something i am passionate about.
>> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking? >> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because you are cheap labor. [laughter] and there is plenty of room for you to work their way up. if you really focus on digital skills that make you stand out
from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool? -- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video. basically, how to use all of the social media channels available. but i would not really focus so much on those tools because they are getting easier and easier by
the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question. does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist. nobody wants to tackle that question. >> you should also visit new terms and talk to journalists about what they do.
>> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook, your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms address in-language content and
sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the language, you find somebody who does. you have them help you. if you were to cover communities, for example, who speak mandarin or cantonese, and
you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists. thank you all. and thank you all for coming. [applause]
and hear music brought to our stage from 4 continents. we will also meet some of the people that help bring the performances from the coet auditorium to your television screen. time to celebrate, main stage year 1. >> 3 cups of tea with each other. >> doesn't anybody care? >> i have been on the river for 7 days... >> our first performance is one of our most popular on line videos. the dance company around the bay area and around the world. educating audiences of the
only 5 years the festival has established itself as the premiere over view of san francisco's lively literary scene. the week long event draws 10,000 people to the city's book stores, night clubs and of course it's libraries. here in the coret auditorium. 2 days of reading. show casing 50 writers from all walks of life. the event was like speed dating to find the next companion for your night stand. >> i'm paying this woman more than a hundred bucks an hour and she's laughing at me. this should tick me off but it seems to put me at ease. let me make sure i'm following this one. you lost a guy you were tracking
in your rear view mirror. you are convinced you did the guy in. well, yeah, i guess. it sounds stupid when she throws it back and i get what she's doing. trying to make me recognize the obsurdity of what i'm telling her. you don't you killd that guy? >> i could have. >> right and his body bounced 3 blocks where it landed on a hypodermic needle. >> when i was your age, only the rich girls had parties. i dreamed this this day since the daughter told me you would be a little girl. she pinched my cheeks. everything will be fine, you see. i saw something tighten in my chest the way i saw her gazing out at the party. highway could i say, no?
okay mom, i knew i would regret this. >> of course not i understand democracy is people power the people chose whom they want. our education system has been gutted the president says our childrens has not been doing. people get the news from the few new outlets. josh, are you saying you will believe in democracy once people catch up to you? >> of course, not. brian, you know i'm a mess. i say i will believe in democracy when the people catch up to you because you are a substantial person. and i don't understand how this happened we started so similarly, brian and i. 2 east coast jews. both studied at princeton and
studied under the same political theorists. here we are 2 guys in our shared park in berkeley my son the same age as his daughter. why out of the 2 of us only one has bottom an adult. >> i'm never getting married. she sank back against the ground. i sat then next to her i could smell fabric softener. >> this is nothing hoeky about loving something with all your heart. that's not how anyone has loved me. that's why they leave me. i'm everyone's good luck charm but mine. >> she was right. there was nothing hoeky about a great love to span a lifetime.
>> love struck couples staring into each other's eyes. waitress with tired legs waiting for the end of her shift receives a visit from johnitto. he turns, one last time to the faces above the steaming plates before he's out. into the neon lit street leaving behind a trail of rose petals, dark as sacrificial hearts. >> if we killed you now, if we took aim for your belly with our cross bow or laser sight and pulled a trigger or let a tipped arrow rip through the night air, there would not be a story to tell. so, while we lay and wait for you to appear, chewing the fat, lit up on beer.
lit up on the last of the evening light, we will honor ~ess you in speech laszo you with language and make you bleat like the common peg you were. >> one of my favorites lines. we are spending a lot of time studied enequalities in algebra which makes sense, >> we have a wide range of forces that we call upon. and we try to respond to the diverse community throughout san francisco. we may partner with cultural organizations. we support literary organizations and lit quake that we do annualy. we might be promoting an author reading who is on a national book tour. there is just a wide range.
and oftentimes we go out to the community and seek the partn partnerships or they might approach us with an idea for an event or program. as well as we have active community minded staff throughout the library who have a wealth of resources and ideas at their finger tips. they often bring ideases and from that we create programs. >> that was a really great program. that came to us as a lot of events and programs do through our book seller community. bo and our staff worked to bring poets and writers for a wonderful program. we had over a hundred people that attend third degree event in the auditorium. from that, bo is continuing to do work toward the knobby street project today.
>> on march fifth 2007 a car bomb was exexploded in baghdad, more than 30 people were killd and more than a hundred were wounded. this local is the historic center of baghdad book selling. a winding street filled with book stores and out door book stalls. named after the famous 10th century arab poet, this is an old and established street for book selling and has been for hundreds of years. book selling on this street is no different from book selling here. we traffic in memory, ideas and dreams. in that sense we feel the street starts at the front door of all of our book shops.
monthknabe street starts here. >> just before the street was eviscerated by a searing length of deaths and despair, delusion and destruction that destroyed more than the 30 lives. twisted more than the 100 souls who were bent and crippled amidst it's rage. just before the moment you were the proclamation, the prayer as they summoned and swore laugh, controlled, denied and affirmed. did you hear the words as they fell. for 2,000 years we have. what do you think. this says, map, border, resistance. truth. spirit, faith. doctrine, domaine. love, free, open, winds, cut. did you here the euphony of the street like birds among the fluttering leaves of their books
and newspapers as they addressed if not solved, defined if not created the problems and the promise of tomorrow? did you hear the explosion, the screech, the howl the scream. did you even know? >> the photograph. the photograph was of an iraqi boy on the front page of the new york times. he sat at the edge of the truck. 8 or 9 years old. surrounded by his family. his father, mother and 5 siblings were asleep. his head was buried in his hands. all the clouds of the world were waiting on the threshold of his ice. let all man wipe off the sweat and start the digging the 7th grace. >> for nearly a hundredar